prepare a critical literature review of the topic based on their research of the relevant scientific literature.not longerthan6.000 wordsper studentincludingtitle page, figuresand references. Please try to offer a neutral, differentiated (pro & contra) discussionof your topic. (Personal) opinions can be included but only as a logical result of the discussion – and not as a prejudice. Keep in mind that you are writing a report in business economics, so try to embrace concepts, perspective and language of business economics (even if your sources do not do so!). General idea (i.e., is the chosen topic interesting for marketers?) and introduction (i.e., motivation/illustration of the relevance of your chosen topic)(Theoretical) background of your literature reviewIdentification of relevant scientific literature (i.e., literature search)and literature analysisDerivationof management implicationsout of your critical reviewGeneral Structureof your report (e.g., agenda, central theme, layout)Usage of scientific literature. IntroductionRelevance of the problemDescription of the problemAnalysis of the possible perspectives on/solutions tothe problemProblem statement and research questions/hypotheses Preconditions for carrying out the study and delimitations Clarification of use of concepts/important definitions, Choice of theoretical framework if relevant Choice of general methodology (survey, experiment etc.)Structure of the report2.Theoretical backgroundDescription and analysis of relevant theory and empirical findings by othersOften results in a detailed need for information3.MethodHow the need for information will be/was coveredResearch design4.Results –possibly in several sections Description, validation and cleaning of the data from the studySection(s) with results from the analysis/analysesSumming up of the results from the analysis sections 5.DiscussionOf method (How certain are our results? Where do we know of shortcomings?)Of the results (What have we learned? Are the results as expected? How do they differ? Do we have explanations for that?)6.ConclusionWhat can we, based on the results from the study and thediscussion conclude regarding the research questions?What is the answer to the problem statement?Putting the results into perspective –possible generalizations? Possible implications for business and for future research.Did we find new issues that we had not foreseen? List of referencesAppendices.